When I sit down with small business owners and ask about purchasing a domain name for their free websites, it has been my experience that in almost every case they want to register their businesses name directly. When a new small business is created owners are always looking for a catchy name or slogan that will separate them from the rest of the industry. This name is the small business’s identity which can make it tough for small business owners to understand why their companies name alone might not be the most effective way to market their company online. Although … 
